Decoration - Creating the Perfect Package - O.Berk®
CLICK ANY DECO OPTION TO LEARN MORE
PRINTING
• Screen Printing
One of the most popular decorating options, screen printing (or silk screening). This process involves starting off with camera ready artwork, creating a film positive (a photo image of the artwork), burning the image onto a photo-sensitive specified screen mesh and then pressing the ink through a screen with a squeegee , allowing the color to be applied only where desired. Each color is applied separately using a new screen to give a crisp design. Silk screening inks typically require seven days of curing time to achieve their maximum product resistance after printing:
ADVANTAGES OF SILK SCREEN PRINTING:
• Works on glass (via fusion or ceramic decorating), plastic and metal substrates
• Direct-to-surface printing
• Conventional or UV curable inks
• Textures can be applied in patterns or to highlight graphics
• Can decorate 360-degrees of the container surface
• High-speed production
• Multi-color capabilities
• Raised print that you can feel when you pass your fingers over the graphics
• Offset Printing
Unlike screen printing, in offset printing the image of the design is transferred to plates rather than a screen. Each plate is individually engraved for every color used; the ink is then transferred to a rubber “blanket.” Blankets are attached to a rotating wheel, and each blanket contains one color. Whereas in screen printing a separate pass is required for each color, in offset printing, the entire process is done in a single pass. Offset printing can be “dry” or “wet,” which refers to the type of ink used. This method is best-suited to round containers but can be adapted to square or irregularly shaped containers, although production will be at a lower speed.
ADVANTAGES OF OFFSET PRINTING:
• Precise replication of even delicate designs and artwork
• When artwork has halftone printing demands
• Single-pass application
• High-speed production on round containers or plastic and metal tubes
• Multi-color capabilities
• Direct-to-surface printing
• Pad Printing
Pad printing offers an alternative to screen printing for irregularly shaped containers. Because the color is applied to the container by a pliable silicone pad in straight press movement, the design can be placed on virtually any flat, round, smooth or textured surface. Colors are applied one at a time. When multiple colors are being applied, the container or closure is secured to a fixture on a rotary table and passes through a series of ink stations. The color separated text and or graphics being printed are etched into a metal plate and registered to the part being pad printed via the silicone pad.
ADVANTAGES OF PAD PRINTING:
• Works on plastic, glass and metal substrates
• Accurate placement on irregularly shaped or curved containers
• Multi-color printing
• High opacity
LABELING
• Pressure-Sensitive Labeling
A frequently used decorating solution, pressure-sensitive (PS) labels have adhesive on one side and are applied directly to the container. Because the labels are preprinted flat, they have excellent resolution and color. Application to the container can be accomplished through the use of automatic, inline equipment or with an automatic, rotary labeler. For smaller runs or in cases where the container can’t be run on automatic equipment, a hand-fed, semi-automatic device is employed. In order to help ensure adhesion, containers may be pre-flamed to improve adhesion qualities.
ADVANTAGES OF PRESSURE-SENSITIVE LABELING:
• Direct-to-surface application
• Up to 370-degree application (when overlapping is required)
• Helps create opacity to protect contents from light, if necessary
• Low minimum run requirements
• High-speed production
• Economical
OVERSPRAY
• Spray Coating
Spray coating a container offers the ability to create a customized color, design, texture, or all – on either glass or plastic. As the name suggests, in this process containers are sprayed to attain the desired effect — from a frosted look, a textured feel, a single custom color background for further design finishing, or in any conceivable design combination with multiple colors, fades or gradients. Used as a background element – you can silk screen or pressure-sensitive label on top of frost applications. Spray coating offers an excellent choice for customization – without the high minimum quantities of other finishing methods.
ADVANTAGES OF SPRAY COATING:
• Allows a variety of design solutions: frosting, crackling, gradation, fades, antiquing, fluorescents, high gloss, etc.
• Can provide a non-slip texture option
• Coatings can be UV- or conventionally heat-cured
• Glass containers can be sprayed with organic or ceramic coatings
• Plastic containers can be UV-coated
• Gradient Spray
Gradient spray is a secondary process that can add a lot of depth to your packaging. Gradient can be applied to a variety of substrates, including glass, other plastics, and metal. For a two-tone color effect, gradients can be sprayed over other coatings, including metallics, or colored resins.
ADVANTAGES OF GRADIENT SPRAY:
• Create a completely custom look through decoration alone, even on stock packaging.
• Ideal for beauty applications
• Can be applied directly over a substrate or on top of other coatings
TACTILE EFFECTS
• Embossing & Debossing
Embossing and Debossing are both accomplished in the moulding process. A plate can be added inside an existing stock mould to add your branding or logo directly to the container or closure of your choosing. Your logo can be “Embossed,” meaning it will be raised above the surface of the package or “Debossed,” meaning it will be depressed into the surface of the package.
ADVANTAGES OF EMBOSSING & DEBOSSING:
• Add a custom look to stock packaging with minimal moulding charges
• Ensure your branding is visible throughout the entire lifecycle of the product
• Elevate the value of your packaging
• Soft Touch
Soft touch is a tactile effect that can be applied via a variety of methods, including spray coating, co-extrusion, and in-mould texture. Spray coating is the most common method, and it can be applied to the widest variety of substrates, including glass, plastic, and metal. The signature soft-to-the-touch feel makes this coating desirable for applications from Beauty to Home Goods and beyond.
ADVANTAGES OF SOFT TOUCH:
• Adds luxe appeal to standard materials
• Can be applied to most substrates
• Can be applied to most substrates
• Frosting
To achieve the look of a matte, frosted appearance, a glass container is immersed in hydrofluoric acid/fluoride compounds. During this process, small bits of the glass surface are removed. This, in effect, leaves a surface that diffuses the light, giving a “frosted” appearance. Frosting can be applied to an entire container or used to create a design.
ADVANTAGES OF FROSTING:
• Adds a velvety texture to the container
• Hides items such as diptubes or sediment in the container
• Adds texture and a look of elegance
METALLIC EFFECTS
• Hot Stamping
Hot stamping is the technique of applying a variety of metallic and or holographic accents to a container or closure through the use of heat, pressure and dyes. The dye is embossed with the image to be transferred to the surface of the container. The embossed dye is then heated, pressing the foil onto container. The effect can be either debossed (creating an image that is pressed into the surface) or, occasionally, deboss (creating a raised image). This method can also be used to roll a 360-degree foil stripe around a container or closure, or to apply graphics and logos with a straight foil stamp.
ADVANTAGES OF HOT STAMPING:
• Works on both glass and plastic substrates
• Does not require post-curing or treatment
• Can be applied in gold, silver, copper or any “metalized” color
• Offers precise design placement
• Highly adaptable to unique or elaborate patterns
• Low minimum runs
• Vacuum Metalizing
This technique replicates the look of electroplating on containers. The process involves heating a metallic material in a vacuum chamber until it starts to evaporate. The vaporized metal condenses on and bonds to the container, which is being rotated to help ensure uniform application. After the metalizing process is completed, a protective topcoat is applied to the container.
ADVANTAGES OF VACUUM METALIZING:
• Works on plastic
• Conforms to any shape container
• Creates a high- gloss metallic look
MULTI-PROCESS
• Note About Multi-Process Decorating
As the name implies, multi-process decorating combines a number of techniques — such as acid frosting and spot labeling, screen printing and hot stamping, or a variety of other processes — to create a custom look.
ADVANTAGES OF MULTI-PROCESS DECORATING:
• Offers a high degree of customization
• Ideal for high-end items or to create a strong brand message
• Provides strong product stand-out on store shelves

DECO CAPABILITIES

O.Berk® Company offers a variety of options that will put the finishing touch on your project — helping your brand make a statement that stands out on the store shelves. And by being the source for all your packaging and decorating projects or services, we can help you save the time and money that are critical to your bottom line.

Whether glass, plastic or metal and in virtually every shape or size, we strive to provide you with the most distinctive and cost-effective decorating solutions.

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