A disruptor in hair care, 14th Night Shampoo and Conditioner along with the O.Berk company, a leader in beauty and personal care product packaging, has set new standards in the industry, blending aesthetic appearance with environmental consciousness.
Success Story: Independent Hair Care Company Finds Packaging Solution
This success story is not just about the unique blend of ingredients in 14th Night's formulation but also the pivotal role of personal care packaging in communicating the brand's ethos and commitment to sustainability. Experts at O.Berk work with companies of all sizes at all stages of their journey to help them find packaging solutions.
"Selecting the right personal care packaging was a critical decision for us," explains Negar Mohammadi, Founder of 14th Night. "We wanted our packaging to be as kind to the planet as our products are to the hair. Working with O.Berk, we were able to achieve that. Their expertise in hair product packaging allowed us to design bottles that are not just beautiful but also functional and sustainable."
About 14th Night
Rooted in the rich heritage of Persian beauty secrets and propelled by the modern science of plant-derived nourishment, 14th Night has emerged as a beacon of excellence in the hair care sector. The Founder, Negar Mohammadi, was inspired by the Persian beauty secrets she grew up with. The brand name, 14th Night, is itself a reference to beauty with Persian poets using it as the ultimate compliment to compare one's radiance with the brightness of the 14th Night of the Moon (when it is at its most full).
Challenges: Small Quantity Packaging Needs
The natural hair care market is a booming industry, but for emerging businesses like 14th Night, standing out amongst established giants can be a daunting task. When 14th Night found themselves in this very situation, their meticulously crafted, natural hair products were gaining traction online, but required packaging that would grab attention on crowded shelves, and reflect the natural ingredients to enhance consumers’ willingness to buy. Facing a classic boutique brand dilemma, 14th Night needed high-quality, eye-catching packaging, but in smaller quantities.
Many large packaging distributors have minimum order requirements that are simply out of reach for emerging and disruptor companies. This is where O.Berk, a North American distributor with a reputation for exceptional customer service, stepped in to become 14th Night's secret weapon.
O.Berk Account Manager, Terry Sweeney remembers, “I thought it would be an achievement to be proud of to help 14th Night acquire product in a smaller volume.”
The Power of Partnership: Why O.Berk Takes Everyone’s Packaging Needs Seriously
Unlike some large distributors who prioritize bulk orders, O.Berk recognized the potential in 14th Night. They understood that rising brands need and deserve service, not just a minimum order form.
“Helping her with getting products in smaller volumes… she’s thrilled about the level of response that she gets from us,” - Terry Sweeney
O.Berk’s commitment to customer service shone through. O.Berk's experts listened to Negar's vision, delving into the precise shape, size, and aesthetic details she envisioned for her shampoo and conditioner bottles.
“Our response… paying attention and answering, getting what she needed, including packages to try.” noted Terry.
O.Berk didn't just send her a generic catalog; they actively curated a selection of three options that closely matched her description, all in quantities that fit 14th Night’s current needs. This personalized approach is what truly sets O.Berk apart.
“Even though 14th Night is just starting out, we take all of our brand partner’s businesses seriously, that’s where innovation happens a lot of the time.” added Terry.
Find the Perfect Bottle: Small Company Finds Packaging Solution
With O.Berk's curated selection in hand, 14th Night had the opportunity to physically interact with different packaging options. Feeling the weight, assessing the material quality, and visualizing the final product with their envisioned gold top – this hands-on experience is invaluable when making a critical decision for your brand.
“[14th Night] sampled a couple of bottles and landed on that one… the gold disctop we stocked, so we could satisfy their need.” - Terry Sweeney
Finally, with the ideal bottle and gold cap in hand – it was the perfect canvas for 14th Night Shampoo and Condition’s brand identity. The right size and desired aesthetic qualities, this packaging sourced with O.Berk's help, wasn't just a container; it became a crucial element in 14th Night's brand presentation.
"We wanted to create something that not only nourishes the hair but also pays homage to the natural ingredients that have been used for centuries in Persian culture. Our collaboration with O.Berk in the realm of personal care packaging has been instrumental in bringing this vision to life, marrying the traditional with the modern in a seamless manner." - Negar Mohammadi
The O.Berk Advantage: A Wealth of Options for Businesses of All Sizes
O.Berk's extensive inventory played a key role in 14th Night’s success story. Their access to a vast array of packaging solutions allowed them to cater to 14th Night's specific needs. This is a stark contrast to smaller distributors who often have limited options, forcing businesses to settle for generic packaging that fails to capture their brand essence.
“We give small businesses the same attention that we would give a larger customer,” - Terry Sweeney
Furthermore, O.Berk's North American base offered a significant advantage. With a domestic supplier, 14th Night benefited from the peace of mind of knowing their packaging was readily available within North America - allowing this growing small brand to focus on creating high-quality natural hair products.
The Role of Packaging in 14th Night's Success
In an industry where the competition is fierce and the shelves are crowded, the personal care packaging of a product can be the differentiating factor that captures the consumer's eye and, more importantly, their trust. For 14th Night, the choice of packaging was a deliberate one, aimed at reflecting the brand's commitment to sustainability and quality. The 14th Night shampoo and conditioner bottles, made from recycled plastic, not only speak to the brand's environmental ethos but also serve as a testament to the premium quality of the product within.
"Seeing our products receive such a warm reception in the marketplace has been incredibly gratifying," says Mohammadi. "It validates our belief that consumers are looking for products that are not only effective but also aligned with their values of sustainability and ethical consumption. Our success is a testament to the power of combining high-quality personal care packaging with innovative product formulation."
A Story of Continued Growth: A Partnership Built on Shared Success
The story doesn't end with finding the perfect packaging. As 14th Night flourishes in the natural hair product market, they continue to rely on O.Berk for future packaging needs. Their commitment to customer service ensures 14th Night will receive the same personalized attention as the business expands, whether it's sourcing packaging for new product lines or navigating increased order volumes.
“One of the things we’re good at is finding the right size supplier where your business matters.” – Terry Sweeney
The success story of 14th Night's journey from online buzz to a rising star in the natural hair care market is a testament to the power of exceptional packaging and the importance of working with distributors who value small businesses.
“At O.Berk, we have the ability to grow with [our customers]... get them better pricing,” explains Terry.
O.Berk's dedication to personalized service, diverse inventory, and domestic presence proved to be the perfect partnership for 14th Night, propelling their brand from niche to noticeable. With O.Berk by their side, 14th Night can confidently navigate the future, knowing their natural hair care products will not only be loved for their formulation but also admired for their captivating presentation.
The Future of Hair Care Packaging
As 14th Night looks to the future, the brand remains committed to pushing the boundaries of what's possible in hair care, both in terms of product formulation and packaging. The collaboration with O.Berk signifies a step forward in the journey towards more sustainable and innovative personal care packaging solutions. With an eye on the latest market trends and consumer preferences, 14th Night and O.Berk are poised to continue their partnership, driving change and setting new standards in the beauty industry.
O.Berk offers an extensive variety of personal care packaging that is both beautiful and sustainably minded. As 14th Night continues to grow and evolve, it stands as a shining example of how natural beauty secrets and modern packaging innovation can come together to create products that are truly transformative.
