O.Berk Company Predicts Top Five Packaging Trends in 2011

O.Berk Company Predicts Top Five Packaging Trends in 2011

Squeezable Innovations: How Tubes are Revolutionizing Packaging Tube packaging is evolving with trends in sustainability, smart technology, and innovative design. O.Berk's experts provide eco-friendly solutions, helping brands enhance product value and consumer experience while reducing environmental impact.
Posted by Edward 08/07/2024
Understanding Dropper Assemblies: A Focus on Tip Styles Choosing the right dropper tip style is essential for precision, safety, and user experience. Discover how different tips cater to CBD/THC oils, beauty products, wellness, and food. Elevate your product's performance with the perfect dropper assembly.
Posted by Edward 06/11/2024
Navigating the New Landscape: A Deep Dive into MoCRA's Modernization of Cosmetics Regulation Explore the Modernization of Cosmetics Regulation Act (MoCRA) of 2022, a landmark legislation transforming the beauty industry's safety and transparency standards. Learn how it impacts brands, consumers, and the future of cosmetics regulation.
Posted by Jessie 03/11/2024
Packaging Perfection: How to Choose the Ideal Tube for Your Product Find the key to perfect packaging with our guide, choosing the ideal tube for your product. Explore materials, printing, and shapes. Ensure integrity with the right closures and seals. Get expert advice for tailored solutions that set your product apart.
Posted by Edward 02/14/2024
How Can I Decorate My Tube? Learn to decorate tubes with silk screening, hot stamping, and custom colors. Enhance your brand with tailored closures and vibrant packaging designs, focusing on aesthetics for extruded, laminate, or aluminum tubes.
Posted by Edward 02/13/2024
The Anatomy Of A Tube Dive into the essentials of tube packaging with O.Berk's Packaging Crash Course. This concise guide covers everything from tube anatomy and sealing methods to customization options.
Posted by Edward 02/07/2024
Liner - The Often Overlooked Element Between Your Cap And Bottle Liner is a piece of material that sits between the cap and the bottle. It's primary function is to offer proper sealing of the product and often times it determines the closure's fit and function viability. Click here to learn more
Posted by Edward 05/01/2023
What Happens When You Recycle? The two most common recycling processes are single-stream recycling and dual-stream recycling. Single-stream recycling is when all of the recyclables are placed into the same bin for curbside pickup and sorted at the recycling facility.
Posted by Jessie 12/06/2022
Aluminum: The Forever Metal In Packaging Aluminum has been a staple in the home and a cornerstone in the world's recycling stream for generations - click here to learn more about this forever metal's history and its place in a sustainable economy.
Posted by Edward 11/03/2022
Mechanical And Chemical Recycling In today's Packaging Crash Course, we will cover two recycling methods and their distinct processes that enable us to provide sustainable solutions: Mechanical and Chemical Recycling.
Posted by Edward 07/15/2022
Packing Methods This list is a quick rundown of some of the most common packing methods utilized in the packaging industry.
Posted by Edward 03/21/2022
Poise - Unit of Measurement for Viscosity Since its discovery, in the early 19th century the poise (P) has been used as the unit of measurement for viscosity. It has contributed significant advancements in product manufacturing, particularly in food, personal care, and pharma.
Posted by Edward 09/21/2021
O.Berk Company Predicts Top Five Packaging Trends in 2011

At the start of each new year, along with the usual all-too-soon forgotten resolutions, many industry experts make predictions about where their industry is headed during the upcoming year, usually in the format of trends to watch.

As a century-old, full-service packaging distributor, we'd like to offer our thoughts on what we believe will be five key trends for the packaging industry in 2011.

1. Sustainability

No longer just a "buzz word" or a concept, sustainability has moved from periphery to essential consideration for every packaging project. Consumers are demanding more socially and environmentally responsible production at every link in the supply chain and post-use. Reduced packaging material. Reusable and refillable packaging. Lighter weight and biodegradable plastics. In fact, the "hottest" sustainability talk today is lightening the packaging load because it results in lower transportation costs and reduces the overall carbon footprint.

With glass, ironically we're seeing two different trends. While there is some transition from glass to plastic in industries that have traditionally been "glass-only" (i.e., beer, wine, premium waters used in restaurants, etc.), we're also seeing some retail channel partners advocating a return to glass because it's "natural" and highly recyclable.

The bottom line? It's no longer about paying "lip service" to the notion of sustainability. It's about the ability to prove the use of sustainable practices at every stage of getting a product to market and ensuring its reuse and/or recyclability post-use.

2. Decorating

Given the sheer number of baby boomer consumers, "retro" and "vintage" packaging remains a top decorating trend in 2011. They're especially popular choices for brands celebrating a big anniversary, say 40-100 years. Ditto on the popularity of simple, minimalist decorating that's artistic, elegant and chic. Color trends? Fiery, passionate reds. Soft greens. Water-colored blues. Vibrant violets. Intense, alive colors that catch the consumer eye and beg to be noticed.

3. Electronic-Enabled Packaging

Packaging that talks? Smart packaging? Interactive labels? If you truly want to differentiate your package on the shelf, mobile technology is the vehicle and you'll want to jump on this bandwagon before your competition does! Many of today's consumers are simply too "mobile" to take the time to read labels. Manufacturers now have the ability to communicate additional product information to potential buyers through their smartphones, using technology such as 2D bar codes on their packaging and in advertisements. Some of the technology available is also able to deliver analytics about consumer behavior and demographics back to the manufacturer. Exciting. Interactive. Fun. We predict that the food, beverage and pharma industries will be embracing this trend with a passion.

4. Packaging is Shrinking

Packaging is getting well, smaller. There are several reasons for this including the fact that the prices of certain resins are continuing to increase as they have over the past several years. In addition, overall manufacturing and packaging content prices are continuing to rise as well.

Rather than raise prices, many brands reduce the size of their packaging to maintain the appearance of price stability for the consumer. Examples? Haagen Dazs ice cream "pints" have shrunk from 16 to 14 oz. and Tropicana OJ packaging downsized from 64 to 59 oz. Consumers seem to notice price increases more readily than they notice package reduction or weight loss when it comes to the products they purchase, so a few ounces reduction in package size here or there is barely noticeable and keeps them "on budget."

5. "Made in the U.S.A."

While many manufacturers have ventured outside of the U.S. for their packaging needs in an effort to reduce costs, interestingly enough, many have returned not having discovered the "holy grail" on foreign soil. Quality issues, missed deadlines and high transportation costs have often proven more costly in the end, earning "Made in the U.S.A." renewed respect, admiration and loyalty. Some of our largest CPGs have even started to ask us, "Where are you sourcing from?" If the answer isn't "North America," the conversation abruptly ends.

So there you have it; O.Berk Company's predictions for the top five packaging trends for 2011. If you'd like to discuss any of these predictions further, please email us at info@oberk.com.

SHARE THE INFO
Posted by Salesforce
on 01/05/2011
This Article is Tagged With:
×

SIGN IN

SIGN UP

×

CREATE ACCOUNT

When you sign up for an account you’ll be able to create and share wishlists. We’ll also send you educational articles, market insights and product promotions. You can unsubscribe at any time.
By creating an account, you agree to O.Berk Company’s terms and conditions and privacy policy.
×

TELL US
ABOUT
YOUR PROJECT

Uploaded Files:

Drop file here (Maximum 4MB in PDF, JPG, PNG file format)

-or-
WOULD YOU LIKE TO CREATE AN ACCOUNT?
×

FORGOT PASSWORD

SIGN IN